4AX seeks to attract equity listings from qualifying issuers with an initial focus on companies with a market capitalisation of up to R8 billion. The listing of various products (for example exchange traded funds), debt instruments and structured notes will be introduced in the near future.

4AX seeks to offer investors easier access and more investment choices in a safe and well-regulated environment where securities can be traded without any minimum fees. 4AX was designed to meet the needs of retail investors whilst remaining attractive to institutional investors. 4AX will empower all investors through innovative ways to provide easier access to information and improve shareholders democracy.

4AX offers brokers the opportunity to establish themselves in a new market and offer new investment opportunities and products to their clients. 4AX promotes a free market principle and therefore seeks to attract various retail, private client and institutional brokers to stimulate trading and liquidity on the 4AX market.